It’s that duration of year again — the Worldwide Developers Conference. Apple and the analysts who follow the company were in San Francisco Monday as the show got under way.

But will the WWDC feature new whizbang software for the iPhone App Store?

Applications could quickly expand the iPhone’s built-in software features and help produce the experience more personal for millions of consumers. While some developers are planning announcements, additions to the App Store remain to be seen.

Apple previewed the App Store in March, positioning it as a way for developers to deliver their applications to iPhone and iPod touch users. Developers set the price for their applications — including free — and retain 70 percent of all sales revenues.

Developers Rush to App Store

The five-day WWDC from June 9 to June 13 will feature the first-ever iPhone track for mobile developers, with in-depth sessions and hands-on labs to explore the capabilities of the

OS X iPhone 2.0 software, including the iPhone software developers kit (SDK) and the App Store.

The iPhone track will let mobile developers work with Apple engineers to create applications that leverage the iPhone’s multi-touch user interface, animation technology, and APIs, including programming interfaces for Core OS, Core Services, Media and Cocoa Touch technologies, built-in accelerometer and geographical location technology.

Leading developers such as AOL, Electronic Arts, Epocrates, salesforce.com and Sega have already demonstrated applications using the SDK. And more applications are expected, likely just in instance for the 3G iPhone launch.

Sling Media plans to debut its technology at the WWDC. Sling Media has developed a proof of concept version of SlingPlayer Mobile that works with the iPhone and iPod touch. The player brings mobile TV to the devices. Sling Media in March launched a SlingPlayer for the Symbian mobile OS.

Meanwhile, Robust Technologies is developing nearly half a…

Original post by Top Tech News