Think of the BMW Product Navigator as an automobile-themed Microsoft Surface. that technology “enables prospective customers to develop their next whip rather than taking their John Hancock and doing the hard work itself.” Video after the break.

Personally, we’d rather spend our day on the track in Spartanburg deciding which model suits us best, but to each his / her own, we guess.

[via Engadget]

Original post by TecheBlog Staff