Deserved or not, the Windows Vista operating system gets a poor rap. But Microsoft’s recent effort to repair Vista’s reputation did not win any rave reviews, either.

Last week Microsoft posted videos at MojaveExperiment.com of a experiment involving about 140 randomly chosen computer users who had low opinions of Vista. These users had no experience with it, so they were shown what was said to be the company’s new operating system, called Mojave. In nearly all the cases, they liked what they saw.

At the end, they were told that Mojave was really Vista.

The videos show the shocked reaction. “Wow, really?” many of them said.

On the Web, however, many technology bloggers had a different reaction. “Microsoft thinks you’re stupid” was the heading of a blog entry on the site of the Canadian magazine Maclean’s. The blogger, Colin Campbell, wrote that “Microsoft seems to be shifting blame for its poor PR problems by to their

Like a blind taste experiment for coffee or soft drinks, the Mojave Experiment is “a intelligent experiment that demonstrates nothing,” said Bob Garfield, a columnist for Advertising Age magazine and host of “On the Media” on National Public Radio.

whether a product has a poor reputation, it is not considering of faulty perceptions, Garfield said. It is considering of a faulty product. Vista, halfway through its planned three-year life cycle, has drawn more scorn than most major software products do. humans have found it hard to set up. Users have complained that it saps memory and that installing drivers or applications is too difficult.

Microsoft executives have been telling reporters in recent weeks how much Vista has improved. The company says that with 140 million copies sold, it is Microsoft’s fastest-selling operating system.

According to Microsoft’s internal research, 89 percent of users say they are “very satisfied”…

Original post by Top Tech News