There’s more trouble for the iPhone. The United Kingdom’s Advertising Standards Authority (ASA) has banished an iPhone ad considering it deems the substance misleading.

The ad shows the iPhone in someone’s hand and a finger switching it on. The menu page pops up, and the finger touches the weather icon to show the forecast for Cape Town. The finger next navigates through a Heathrow Airport area map, a Safari icon, hotels and a stock market Web page. The iPhone rings, and the hand is shown answering it.

The ad’s voice-over says, “You never know which part of the World Wide Web you’ll need. The do-you-need-sun-cream part? The what’s-the-quickest-way-to-the-airport part? The what-about-an-ocean-view-room part? Or the can-you-really-afford-this part? Which is why all the parts of the World Wide Web are on the iPhone.”

Not So Flash

According to the ASA, two viewers complained that the iPhone ad was misleading considering the device does not support Flash or Java,

both of which are key to viewing many Web pages. The ASA ruled in favor of the viewers.

The ASA noted in its ruling that Java and Flash proprietary software was not enabled on the iPhone, so users could not access undoubtful features on some Web sites or view Web sites that relied solely on Flash or Java.

“We noted Apple’s argument that the ad was about site availability rather than technical detail, but considered that the claims ‘You’ll never know which part of the Net you’ll need’ and ‘all parts of the Net are on the iPhone’ implied users would be able to access all Web sites and see them in their entirety,” the ASA said in its ruling.

“We considered that, considering the ad had not explained the limitations, viewers were likely to expect to be able to see all the composition on a Web site normally accessible…

Original post by dhiram